Thursday, September 04, 2008

It's Time to...

I don’t mind change in most cases. Time marches on. What does bother me is manufactured image change. “New Look Packaging!” touted along with “Same Quality Product”.

New England grocery store chain Stop and Shop has ditched its iconic traffic light logo for a stylized fruit bowl. I guess sister company Giant has also adopted the logo.

I’m sure it will save on advertising and store brand labeling costs but Stop & Shop like Dunkin Donuts is a New England original and its iconography is a big part of local culture.

On the Cape and need chips? The stores are ubiquitous in New England most bigger towns will have an S&S. Market saturation is pretty good. There are the same old players, Shaw’s/Star Market and the emerging Hannaford’s and Big Y. I just don’t see the reasoning behind such a drastic change to a local icon.